When produced well, videos provide an excellent means to convey messages coming out of an evaluation. Because they combine so many different kinds of images and sound, a lot of information can be conveyed in a short time, and attract much more attention than a poster presentation, for example. Video is a highly flexible and immediate medium, and it allows you to make an emotional meaningful connection with the audience more easily.
Depending on what you would like to do with the video and the resources you have available, videos can be produced to reach different audiences. They can be used to add variation to a presentation (see PowerPoint), for example using a clip of a provocative statement made during an interview, or to quickly show a before-after scenario around a development intervention. This can be used as part of a (digital) report or to get feedback from specific stakeholders.
Videos can be produced very easily with mobile phones and home video recorders, along with video editing software packages. However, if you would like to distribute a more professional video about the impact of a programme or your organization’s work, then you will need to put greater resources, professional input and time into its production. Such a PR video is geared towards a wider audience, and can be posted on your website and on YouTube.
Another way that video can be used in evaluation processes is through the Participatory Video (or PV) option. This option has been used with communities around the world since the mid-1990s, and much information is now available on how to do it. PV differs from conventional (documentary) video production as it places control of the content of the video into the hands of a group or community. While professionally produced documentary videos/films aim to achieve high aesthetic and quality standards, PV puts more emphasis on the content and the process (of empowerment) rather than on the appearance of the video. PV therefore calls for a more flexible and open development process, than in professional video production where the product comes first, always keeping the audience in mind.
"The AIDS epidemic in Southern Africa is placing a great burden on the children of those who are affected. Children often have to take care of the sick and then look after their younger brothers and sisters if their parents die, even when they themselves are still grieving. Nolusindiso’s story offers a moving personal account of what it feels like to live with this burden. She now makes an impact through her work as a caregiver for orphans and vulnerable children, by ensuring that no child in her rural community endures the same struggles that she did." (Sonke Gender Justice Network)
Source: (Sonke Gender Justice Network)
Advice for choosing video
Digital Storytelling: Capturing Lives, Creating Communities: Manual on how to make digital stories
Insights into participatory video: A handbook for the field. Insightshare. Nick & Chris Lunch (2006). This handbook is a practical guide to setting up and running Participatory Video (PV) projects anywhere in the world.
Crawford, D. (2011, December 13). [Web log message]. Retrieved from http://www.bcdcideas.com/2011/12/why-you-should-add-video-to-your-commun...
Evaluation 5.0. (n.d.). Power of images. Retrieved from http://www.evaluators5-0.net/index.php?id=94
Sonke Gender Justice Network. (Producer). (n.d.).Nolusindiso’s story. [Web Video]. Retrieved from http://www.genderjustice.org.za/tools/tools/digital-stories/featured-sto...
Stetson, V. (2008). Communicating and Reporting on an Evaluation - Guidlines and Tools. Retrieved June 20, 2012, fromhttp://www.crsprogramquality.org/storage/pubs/ME/MEmodule_communicating.pdf
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