This tool allows the user to design email newsletters and then distribute and integrate them with their current social media and communication networks.
MailChimp allows you to build, import and edit mailing lists for your newsletter distribution. From there it is possible to create a template from a bank of pre-designed newsletters or build your own from scratch.
It is possible to create automated campaigns from your distribution lists and add social sharing buttons to your template or share a link to your website. MailChimp also allows for easy tracking of results so you can see who's opening, clicking and coming back for more.
Sources
MailChimp. (2013). Mailchimp. Retrieved from http://mailchimp.com/
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