Launchpad

Objective(s): help MEL and Technology startups identify new growth opportunities, from finding the product market-fit and ideas validation, to strengthening the core-team until expansion strategies to new business potentials, that support the process of evidence generation and building a new evaluation ecosystem that drives technology and is also technology driven.

Scope:
- Design thinking and User-centric design.
- Lean startup method
- Prototyping and Product design and development
- Business model canvas and value proposition
- Setting up your company
- Pitching, pitch deck development, and storytelling in marketing/PR
- Financing a start-up
- Customer acquisition/client mapping
- Building a MEL brand
- Analytics (and social media)