Advocacy Planning and Evaluation Program Tools

The Advocacy Planning and Evaluation Program (APEP) provides a range of free online Continuous Progress Tools to support advocacy evaluation.. 

Contents

Tools

• The Advocacy Progress Planner (APP) is a free online "logic model" for advocates who want to start thinking about planning and evaluation. It can guide you to clarify the elements of your campaign: goals and impacts; audience; what you bring to your campaign; the activities and tactics you're planning for; and benchmarks along the way to your goals. Each choice you make while creating a customized APP will pave the way for your next step.
• The Continuous Progress is a guide to advocacy for grantmakers and advocates working on domestic and global issues. Advocacy tools provide a step-by-step roadmap for planning advocacy efforts and conducting evaluations before, during and after a campaign. Whether you are an advocate just setting your goals or a grantmaker knee-deep in execution, these practical tool ensures that you are making the most of your efforts. These tools enable advocates, funders, and evaluators to: plan better (make realistic predictions about feasible accomplishments), evaluate better (record information to assess progress toward your goals), and advocate better (use what you learn to improve advocacy along the way).